During my time as a designer for Abercrombie & Fitch, I utilized my strong passion and knowledge of denim, on the Hollister Girls Denim and Twill team. This opportunity taught me the value of team work, flexibility, leadership, communication and most importantly, understanding the customer and always putting her in the front of mind when designing so we give her what she wants while challenging her to try new things. Designing for the average American and International teenage girl is far from my own personal design aesthetic, but I happily accepted the challenge. I’ve grown as a designer during my time on this team.

The combination of my street wear style and Hollister’s brand DNA resulted in many insightful conversations about possible new customers and led to many designs that have pushed the customer into trying something that evolves their idea of the Hollister customer.